How Home Services Pro earns revenue, and what that does and does not mean for the guides you read.
Short version (FTC standard). This site contains affiliate links. If you click “Get Quote” on any of our guides, you may be redirected to a network partner. If you then engage with that partner or its contractors, we may receive compensation — at no extra cost to you. We do not feature all available providers. The guides themselves are not sponsored.
How we earn revenue
Home Services Pro is an independent publisher supported by affiliate compensation. We do not sell advertising space within guides, and we do not accept payment from contractors in exchange for coverage. Our revenue model is:
Affiliate redirects. When a reader clicks a “Get Quote” button on a guide, we route the click through a redirect endpoint (/go/<token>) to a partner that specializes in matching homeowners with vetted local contractors. The partner pays us a referral or per-lead fee.
No reader-side cost. Clicking an affiliate link costs the reader nothing. Whether you complete a quote with the partner is up to you.
No pay-for-placement. Contractors mentioned in city guides are not paying us, and being mentioned does not constitute endorsement. The set of contractors covered reflects who actually operates in the relevant market.
How the /go/ redirect works
Affiliate links route through https://casebridge.cloud/go/<token> for two reasons: it lets us update partner destinations without re-editing every guide, and it lets us record which guide drove a click for revenue attribution. Specifically:
The redirect is HTTP 307 (temporary), not 301. We do not pass link equity to partners.
Affiliate links carry rel="sponsored noopener" and open in a new tab.
The redirect fires only on a real user click — there is no JavaScript or meta-refresh automation.
The token-to-partner mapping is in our infrastructure; we can swap, pause, or remove a partner without re-editing pages.
/go/ is disallowed in robots.txt, so the redirect endpoint itself is not indexed.
What partners do
Our affiliate partners operate matchmaking platforms that connect homeowners with locally licensed contractors. They verify license status and basic operational signals before listing a contractor in their network. We rely on the partner's own vetting and on the California Contractors State License Board (CSLB) for license verification. We do not separately certify the contractors a partner refers; readers should verify license status independently before signing any agreement.
What we don't do
We do not pretend to be a contractor.
We do not sell reader information directly. Whatever data you provide to a partner after clicking through is governed by that partner's privacy policy, not ours.
We do not run hidden auto-redirects or pop-up modals that disguise affiliate destinations.
We do not let affiliate revenue influence which guides we publish, which cities we cover, or what data appears in them. The editorial workflow is documented on the editorial policy page.
Questions
Send affiliate or disclosure questions to editorial@casebridge.cloud. We update this page when the partner roster or compensation model changes.